Not long ago a city editor in Ottumwa, Iowa, was told over the telephone that a prominent citizen had just died suddenly. He called a reporter and told him to rush out and get the "story." Twenty minutes later the reporter returned, sat down at his desk, and began to rattle off copy on his typewriter.
"Well, what about it?" asked the city editor.
"Oh, nothing much," replied the reporter, without looking up. "He was walking along the street when he suddenly clasped his hands to his heart and said, 'I'm going to die!' Then he leaned up against a fence and made good."